One of my favorite websites these days is Smashing Magazine. Generally geared toward web development and designers, it has enough tidbits that keep me subscribed to their RSS feed and their prolific Twitter stream.
Today they featured "How To Market Your Mobile Application." I wanted readers to know about this, not only because many Mac developers are also iPhone developers, but also because its advice is good for Mac developers as well! In fact, there is little in the article that is specific to mobile or iPhone apps. So go check it out!